We know that e-commerce has been in constant evolution in recent years and 2023 will not be the exception. As always there are some exciting trends that we can’t wait to see how they unfold. In this blog, we tell you about some of the most interesting trends that we think will be the bomb in 2023.
⮕ Artificial Intelligence and Machine Learning: Technology keeps advancing by leaps and bounds! In the world of e-commerce, artificial intelligence and machine learning are set to take center stage in 2023. This means that companies will be able to further personalize the customer shopping experience. Can you imagine receiving specific product recommendations for you? That’s right, it’s thanks to AI and machine learning, this will be possible!
⮕ Mobile Shopping: We know that most of us are somewhat dependent on our mobile devices. By 2023, mobile shopping is expected to be the norm. Websites and mobile applications will have to be more user friendly, so that they can have an easy and simple shopping experience. Can you imagine shopping online while you drink coffee at your favorite coffee shop? Without having to get to your house!
⮕ Augmented and Virtual Reality: Ever wanted to see what those shoes you liked online would look like on your own two feet? Thanks to augmented and virtual reality! In 2023, these technologies will be used more and more in e-commerce. This allows buyers to have a more complete shopping experience, viewing the products before buying them.
⮕ Sustainability: Sustainability is a trend that is gaining more and more importance throughout the world. In 2023, e-commerce companies will have to pay more attention to their environmental and social impact. Shopping online can be a sustainable experience for everyone!
⮕ Faster and more efficient delivery: We know that delivery is one of the most important aspects when shopping online. In 2023, e-commerce companies will be working hard to offer faster and more efficient delivery, even with drones and autonomous vehicles!
Written by Victoria Elena Baez Romo at DigitoCreativo. 03/30/23