We in advertising agencies commonly refer to any investment in advertising projects as an opportunity to deliver value and a tangible result that will bring economic benefits and improve the brand identity of our clients. Although uncomfortable questions always arise: In which area do we give more focus to our investment? Which investment generates the […]
How much to invest in advertising projects? Read More »
We know that social networks are one of the most important marketing channels for companies to connect and interact with their customers. This close communication represents a great advantage if you have a good digital positioning strategy; However, it also carries its risks… The “blessed social networks” were created as a space to promote freedom
How to deal with bad comments Read More »
Let us first identify what is called sexist advertising as “any that presents facts, symbols and expressions based on stereotypes of gender roles that associate denigrating characteristics, exclusion, submission, racism, mockery, hostility or any other form of discrimination towards the female gender”. In the 50s and 60s, when the big advertising campaigns began, it was
Sexist advertising. A habit? Read More »
Talking about ethics in this digital age would seem out of time, but it is an extremely relevant topic in a context where so much “Fake news” proliferates on the web, and considering that we currently live simultaneously with five generations so different from each other, where half Most of them are not used to
Ethics in digital times Read More »
As a result of COVID-19, in the business environment we are facing countless conditions that we must know how to face in order to seek to leave the least affected in the economic, social and personal sphere. Once we have accepted this new reality and have understood the initial survival strategy that we must face
Business tools to face the health crisis Read More »
