We in advertising agencies commonly refer to any investment in advertising projects as an opportunity to deliver value and a tangible result that will bring economic benefits and improve the brand identity of our clients. Although uncomfortable questions always arise: In which area do we give more focus to our investment? Which investment generates the …
At our agency, we frequently receive calls from businessmen or entrepreneurs who are looking for help to reactivate their businesses and recover their clients; many because they were affected by the pandemic situation that is happening to us, others who, although just like the first, are just beginning to be interested in working on their …
Hi, I’m Luiana Rodríguez Márquez, designer, community manager and some call me an influencer. I don’t like that term so much, I would call myself more a blogger who shares her ideas and what she likes, an entrepreneurial woman who loves sales. She’ll leave you here my Instagram in case you want to go and …
The changing environment and the turbulence that 2020 has thrown us have forced us to rethink ourselves and understand that marketing, like many other disciplines, is a living entity that changes radically and that what we believed a few months ago worked, is not even remotely the same. that will work in the future, which …
Let us first identify what is called sexist advertising as “any that presents facts, symbols and expressions based on stereotypes of gender roles that associate denigrating characteristics, exclusion, submission, racism, mockery, hostility or any other form of discrimination towards the female gender”. In the 50s and 60s, when the big advertising campaigns began, it was …
We previously touched on the issue of the challenge that has been for small and medium-sized companies to face this health crisis and the importance of resilience to adequately address this adversity, now I would like to support your business by presenting a simple recipe to be able to reactivate and market your products or …
Although today the new generations call them coaches, I believe that there is a significant difference in what an advisor represents today. An adviser, also called a consultant 20 years ago, is a specialist in his discipline, he is an experienced environment surrounding the organization, an expert in successful solutions, which allows a high level …
The challenges of the adviser in times of turbulence Read More »
Talking about ethics in this digital age would seem out of time, but it is an extremely relevant topic in a context where so much “Fake news” proliferates on the web, and considering that we currently live simultaneously with five generations so different from each other, where half Most of them are not used to …
Let’s start by recognizing that poor service is the Achilles heel of most businesses in Sonora; we live it every day and we complain about it, but what are we doing to change it? This, unfortunately, is such a common practice in establishments where products or services are offered, that it seems that, out of …
