Now that we are beginning to talk more about topics such as Social Innovation, it is important to say how valuable the power of alliances can be to work towards a common goal and generate a positive impact on our environment. From my personal perspective, I can say that this statement is as true as […]
The power of alliances Read More »
We in advertising agencies commonly refer to any investment in advertising projects as an opportunity to deliver value and a tangible result that will bring economic benefits and improve the brand identity of our clients. Although uncomfortable questions always arise: In which area do we give more focus to our investment? Which investment generates the
How much to invest in advertising projects? Read More »
At our agency, we frequently receive calls from businessmen or entrepreneurs who are looking for help to reactivate their businesses and recover their clients; many because they were affected by the pandemic situation that is happening to us, others who, although just like the first, are just beginning to be interested in working on their
Estamos claros que tarde o temprano todos los sectores económicos de México estaremos reanudando actividades dentro de los esquemas de la llamada “Nueva Normalidad”, que, por decreto, los gobiernos están implementando acorde a sus estrategias. Muchas empresas de servicios, comercios, escuelas y restaurantes, entre otros, se están preparando para el regreso con medidas para privilegiar
New normal for “new customers”? Read More »
Hi, I’m Luiana Rodríguez Márquez, designer, community manager and some call me an influencer. I don’t like that term so much, I would call myself more a blogger who shares her ideas and what she likes, an entrepreneurial woman who loves sales. She’ll leave you here my Instagram in case you want to go and
How to sell on Instagram? Read More »
In this context, in which the new Official Labeling Standard obliges brands to clearly display information on the content that can harm health on their packaging, many consumers begin to feel terrified every time they go to the supermarket. And they don’t! it’s for less! Seeing the shelves full of black octagons that warn you
Scared to go to the supermarket? Read More »
We previously touched on the issue of the challenge that has been for small and medium-sized companies to face this health crisis and the importance of resilience to adequately address this adversity, now I would like to support your business by presenting a simple recipe to be able to reactivate and market your products or
Practical recipe to reactivate your business Read More »
Although today the new generations call them coaches, I believe that there is a significant difference in what an advisor represents today. An adviser, also called a consultant 20 years ago, is a specialist in his discipline, he is an experienced environment surrounding the organization, an expert in successful solutions, which allows a high level
The challenges of the adviser in times of turbulence Read More »
Talking about ethics in this digital age would seem out of time, but it is an extremely relevant topic in a context where so much “Fake news” proliferates on the web, and considering that we currently live simultaneously with five generations so different from each other, where half Most of them are not used to
Ethics in digital times Read More »
After the attacks of 9/11 in 2001, and in an outburst to immediately level its economy, the US took radical measures such as deregulating markets, reducing taxes and interest rates and expanding credit, coupled with the millionaire expenses that wars generated from Afghanistan and Iraq; generating an economic crisis that began in 2002 and that
Resilience: overcome adversities and come out stronger Read More »
