At our agency, we frequently receive calls from businessmen or entrepreneurs who are looking for help to reactivate their businesses and recover their clients; many because they were affected by the pandemic situation that is happening to us, others who, although just like the first, are just beginning to be interested in working on their …
Hi, I’m Luiana Rodríguez Márquez, designer, community manager and some call me an influencer. I don’t like that term so much, I would call myself more a blogger who shares her ideas and what she likes, an entrepreneurial woman who loves sales. She’ll leave you here my Instagram in case you want to go and …
In this context, in which the new Official Labeling Standard obliges brands to clearly display information on the content that can harm health on their packaging, many consumers begin to feel terrified every time they go to the supermarket. And they don’t! it’s for less! Seeing the shelves full of black octagons that warn you …
The changing environment and the turbulence that 2020 has thrown us have forced us to rethink ourselves and understand that marketing, like many other disciplines, is a living entity that changes radically and that what we believed a few months ago worked, is not even remotely the same. that will work in the future, which …
We previously touched on the issue of the challenge that has been for small and medium-sized companies to face this health crisis and the importance of resilience to adequately address this adversity, now I would like to support your business by presenting a simple recipe to be able to reactivate and market your products or …
Although today the new generations call them coaches, I believe that there is a significant difference in what an advisor represents today. An adviser, also called a consultant 20 years ago, is a specialist in his discipline, he is an experienced environment surrounding the organization, an expert in successful solutions, which allows a high level …
The challenges of the adviser in times of turbulence Read More »
Talking about ethics in this digital age would seem out of time, but it is an extremely relevant topic in a context where so much “Fake news” proliferates on the web, and considering that we currently live simultaneously with five generations so different from each other, where half Most of them are not used to …
As a result of COVID-19, in the business environment we are facing countless conditions that we must know how to face in order to seek to leave the least affected in the economic, social and personal sphere. Once we have accepted this new reality and have understood the initial survival strategy that we must face …
Let’s start by recognizing that poor service is the Achilles heel of most businesses in Sonora; we live it every day and we complain about it, but what are we doing to change it? This, unfortunately, is such a common practice in establishments where products or services are offered, that it seems that, out of …
Year after year, the Harvard Business Review magazine publishes its ranking of the best performing CEOs worldwide. In its last publication of 2018, the list “surprisingly” presented Pablo Isla at number 1, current President of the Inditex textile group, a Spanish multinational that operates 12,000 stores on five continents under the main brands of Zara, …
