Strategy

How much to invest in advertising projects?

We in advertising agencies commonly refer to any investment in advertising projects as an opportunity to deliver value and a tangible result that will bring economic benefits and improve the brand identity of our clients. Although uncomfortable questions always arise: In which area do we give more focus to our investment? Which investment generates the

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Resiliencia

Resilience: overcome adversities and come out stronger

After the attacks of 9/11 in 2001, and in an outburst to immediately level its economy, the US took radical measures such as deregulating markets, reducing taxes and interest rates and expanding credit, coupled with the millionaire expenses that wars generated from Afghanistan and Iraq; generating an economic crisis that began in 2002 and that

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Internships of the best manager on the planet

Year after year, the Harvard Business Review magazine publishes its ranking of the best performing CEOs worldwide. In its last publication of 2018, the list “surprisingly” presented Pablo Isla at number 1, current President of the Inditex textile group, a Spanish multinational that operates 12,000 stores on five continents under the main brands of Zara,

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