Now that we are beginning to talk more about topics such as Social Innovation, it is important to say how valuable the power of alliances can be to work towards a common goal and generate a positive impact on our environment. From my personal perspective, I can say that this statement is as true as …
We in advertising agencies commonly refer to any investment in advertising projects as an opportunity to deliver value and a tangible result that will bring economic benefits and improve the brand identity of our clients. Although uncomfortable questions always arise: In which area do we give more focus to our investment? Which investment generates the …
At our agency, we frequently receive calls from businessmen or entrepreneurs who are looking for help to reactivate their businesses and recover their clients; many because they were affected by the pandemic situation that is happening to us, others who, although just like the first, are just beginning to be interested in working on their …
Hi, I’m Luiana Rodríguez Márquez, designer, community manager and some call me an influencer. I don’t like that term so much, I would call myself more a blogger who shares her ideas and what she likes, an entrepreneurial woman who loves sales. She’ll leave you here my Instagram in case you want to go and …
We previously touched on the issue of the challenge that has been for small and medium-sized companies to face this health crisis and the importance of resilience to adequately address this adversity, now I would like to support your business by presenting a simple recipe to be able to reactivate and market your products or …
After the attacks of 9/11 in 2001, and in an outburst to immediately level its economy, the US took radical measures such as deregulating markets, reducing taxes and interest rates and expanding credit, coupled with the millionaire expenses that wars generated from Afghanistan and Iraq; generating an economic crisis that began in 2002 and that …
Resilience: overcome adversities and come out stronger Read More »
As a result of COVID-19, in the business environment we are facing countless conditions that we must know how to face in order to seek to leave the least affected in the economic, social and personal sphere. Once we have accepted this new reality and have understood the initial survival strategy that we must face …
Let’s start by recognizing that poor service is the Achilles heel of most businesses in Sonora; we live it every day and we complain about it, but what are we doing to change it? This, unfortunately, is such a common practice in establishments where products or services are offered, that it seems that, out of …
Year after year, the Harvard Business Review magazine publishes its ranking of the best performing CEOs worldwide. In its last publication of 2018, the list “surprisingly” presented Pablo Isla at number 1, current President of the Inditex textile group, a Spanish multinational that operates 12,000 stores on five continents under the main brands of Zara, …
